Beauty & Cosmetics

About Client

Turquaz Group is a leading beauty and cosmetics brand based in Iraq, offering a wide range of high-quality skincare, haircare, and cosmetic products. With a strong commitment to beauty and wellness, the company provides trusted and innovative products across Iraq. Turquaz is known for its quality-driven approach to meet the diverse needs of its customers, continuously working towards excellence in the beauty industry.

Goal

Our goal was to strengthen Turquaz Group’s online visibility and improve customer engagement through social media platforms, particularly Instagram and Facebook. By running targeted campaigns, managing both organic content and paid promotions, we aimed to increase brand awareness, engage a larger audience, and drive more interactions and inquiries. Additionally, we aimed to enhance the customer experience on their website by integrating an AI-powered retail chatbot.

Challenges

• Limited Online Engagement: While Turquaz had established its reputation in the local market, it needed to enhance its digital presence to reach broader audiences and engage customers through social media.

• Competitive Beauty Market: As the beauty industry in Iraq grew more competitive, Turquaz needed a robust social media strategy to stay ahead of competitors and solidify its position as a leader.

• Customer Service Efficiency: Turquaz sought to improve customer interactions and support by automating responses and inquiries, ensuring timely service on their website.

Solutions

• Campaign Management:
  We designed and executed tailored campaigns around product launches, promotions, and beauty tips to attract and engage followers. These campaigns were targeted to beauty enthusiasts and potential buyers within Iraq, leveraging Instagram and Facebook ads to maximize reach and conversions.

• Social Media Marketing (SMM):
  We managed content creation and community engagement across Instagram and Facebook. Our content calendar focused on brand storytelling, showcasing products, sharing beauty tips, and featuring client testimonials to drive engagement and foster a loyal community.

• AI Retail Chatbot Implementation:
  We implemented our 4th Generation Virtual Assistant on the Turquaz website to enhance customer experience. The chatbot was trained on the company’s website and provided users with quick answers to frequently asked questions, such as product details, order tracking, return policies, and customer support inquiries.

Strategy

Our strategy integrated both organic and paid content to promote Turquaz's products and enhance customer engagement:

• We created engaging, relevant content that resonated with the audience's interests in beauty, wellness, and skincare.

• Paid campaigns on Instagram and Facebook were strategically placed to target potential buyers in Iraq, focusing on specific beauty-related interests.

• The AI chatbot was designed to provide 24/7 support, assisting customers with inquiries and improving website interactions.

Technology

• Campaign Management Tools: Facebook Ads Manager, Instagram Ads

• AI Retail Chatbot: Built using Generative AI & Large Language Models (LLMs) to learn from unstructured data and improve user interaction over time

• Web Development Integration: Embedded chatbot into the website, ensuring seamless interaction with customers

• Customer Support: Integrated WhatsApp support for easy access to the chatbot on multiple channels, including Instagram, Facebook, and the website

Result

• Enhanced Brand Engagement:
  Significant increase in followers, likes, comments, and shares across social media platforms.
  Campaigns drove active engagement, with many users interacting with content and sharing it with their networks.

• Higher Reach and Impressions:
  The targeted campaigns resulted in higher impressions, reaching a broader audience within Iraq’s beauty market.
  Increased brand recall and visibility, leading to better customer awareness.

• Boosted Brand Awareness:
  Turquaz’s brand became more recognizable within Iraq, gaining traction in the competitive beauty market.
  The chatbot contributed to improving brand image by offering seamless customer interactions.

• Improved Customer Support Efficiency:
  The AI chatbot provided quick responses to common customer queries, improving customer service efficiency and satisfaction.
  Users were able to track orders, learn about products, and resolve issues promptly without waiting for human intervention.