Tour & Travels

About Client

Cabwale is a leading cab service provider operating across Gujarat, Maharashtra, and surrounding regions, reaching over 4,000 destinations. Renowned for its reliable and accessible transport services, Cabwale caters to a wide range of travel needs, including local, long-distance, and outstation rides, backed by a network of skilled professional drivers.

Goal

Our goal was to build brand awareness for Cabwale, drive customer engagement, and optimize user experience. We aimed to accomplish this by developing a robust digital platform, employing strategic digital marketing, and integrating an AI chatbot for round-the-clock support, ultimately enhancing Cabwale’s operational efficiency and customer satisfaction.

Challenges

Cabwale faced challenges in online visibility, meeting the rising demand for seamless digital booking, and managing a high volume of customer inquiries. They needed an integrated solution to elevate their digital presence, streamline booking processes, and ensure 24/7 customer support.

Solutions

• Website & App Development: Built a responsive website and cross-platform mobile app optimized for user-friendly navigation and fast booking.

• Backend Integration: Established a scalable backend system for real-time data management, ensuring reliability during high-demand periods.

• Social Media Management: Created and shared consistent, engaging content across social channels to foster a strong online community.

• Paid Campaigns: Deployed targeted campaigns on social media and Google to increase traffic and boost ROI.

• SEO: Implemented comprehensive keyword optimization, content refinement, and site improvements to elevate Cabwale’s search engine rankings.

• AI Chatbot Development: Deployed a Gen AI bot for 24/7 customer support, handling routine inquiries and enhancing customer interactions.

• Platform Integration: Seamlessly integrated the AI bot with Cabwale’s website, providing instant assistance for bookings and general inquiries.

Strategy

We combined digital marketing, tech development, and AI solutions to build a unified, high-performance platform. By analyzing user behavior, demand trends, and frequent inquiries, we developed a comprehensive strategy focused on boosting brand visibility, improving user experience, and enhancing support efficiency.

Technology

• SEO & Social Media: SEMrush, Ahrefs, and Meta Business Suite for keyword management, competitor insights, and social scheduling.

• Web & App Development: Frontend with Next.js, backend with Python Django, and app functionality with React Native for cross-platform compatibility.

• AI Development: Built using Dialogflow with Python customization, integrated across web and mobile platforms, and monitored with Google Analytics.

Result

Organic Traffic Growth: Achieved a 473% rise in traffic over one year. Enhanced Brand Engagement: Increased social media presence and online interactions. Higher Lead Generation: Significant growth in inquiries and bookings through targeted marketing efforts. Improved User Experience: Positive feedback on website and app usability, especially during peak traffic times. Increased Support Efficiency: AI chatbot managed 80% of routine inquiries, reducing wait times drastically. User Satisfaction: Higher satisfaction ratings due to responsive and accessible digital support systems.