M.S. Steel distributor

About Client

Ackroll Steel Group is a leading authorized steel distributor, supplying high-quality products such as hot rolled coils, galvanized sheets, and cold rolled sheets. Serving construction, manufacturing, and infrastructure sectors, Ackroll is renowned for its reliability and extensive product range, providing essential materials for large-scale projects and industrial applications.

Goal

Our goal was to strengthen Ackroll Steel Group’s digital presence, improve search rankings, build brand recognition, and enhance operational efficiency. By developing a responsive website, implementing SEO, managing social media, running targeted paid campaigns, providing ongoing website support and maintenance, and integrating TaskMaster, we aimed to increase Ackroll’s online reach, generate high-quality leads, and streamline task management across the organization.

Challenges

Ackroll Steel Group initially faced a limited online presence, restricting its ability to attract broader audiences and new clients. Additionally, with the steel industry becoming increasingly competitive, Ackroll needed to enhance its brand visibility and digital marketing strategy.

Furthermore, task management within the organization was inefficient, leading to delays and reduced productivity. Ackroll required a centralized platform to manage team tasks, streamline workflows, and enhance collaboration. Additionally, ensuring the website's performance, security, and uptime required dedicated support and maintenance services.

Solutions

Website & Backend Development

• Developed a user-friendly, responsive website showcasing Ackroll’s extensive product catalog.

• Optimized backend for fast load times and reliable performance, ensuring scalability for increased traffic.

Website Support & Maintenance

• Provided ongoing updates to ensure website security, functionality, and compatibility with the latest technologies.

• Conducted regular performance monitoring to maintain fast load times and seamless user experiences.

• Implemented proactive measures to address potential issues and reduce downtime.

Search Engine Optimization (SEO)

• Improved search engine visibility with targeted keywords, on-page optimization, and regular content updates to boost rankings for industry-relevant searches.

Social Media Management (SMM)

• Managed engaging content across platforms, building an active community and positioning Ackroll as a trusted industry leader.

Paid Campaigns

• Launched targeted campaigns on Google Ads and LinkedIn, attracting high-quality leads from sectors like construction and manufacturing.

TaskMaster Integration

• Implemented TaskMaster, our task management solution, to streamline operations, improve collaboration, and enhance productivity.

• Enabled clear task assignment with real-time notifications and progress tracking.

• Provided insightful analytics for informed decision-making and efficient resource allocation.

Strategy

Our holistic approach combined web development, website support and maintenance, digital marketing, and task management solutions to address Ackroll’s challenges.

• Conducted industry-specific keyword research to optimize the website for search engines, boosting visibility and lead generation.

• Social media content aligned with industry trends engaged audiences, while targeted paid campaigns drove conversions.

• TaskMaster provided a centralized platform for efficient task delegation and tracking, ensuring deadlines were met and workflows streamlined.

Technology

• SEO & SMM Tools: SEMrush, Google Search Console, Meta Business Suite.

• Web Development: HTML, CSS, JavaScript, Django Framework.

• Backend: Python, Hostinger for reliable hosting.

• Website Support: Regular updates, performance monitoring tools, and proactive issue resolution.

• Task Management: Task Master, with advanced features like analytics, reminders, and role-based permissions.

Result

Digital Marketing & Web Development Success

• 473% Rise in Organic Traffic: Improved search rankings and visibility.

• Higher Lead Generation: Targeted campaigns resulted in significant inquiries.

• Enhanced Social Media Engagement: Increased audience interaction and brand recognition.

• Improved User Experience: Positive feedback on website usability and faster support through AI chatbot.

Operational Efficiency with TaskMaster

• Task Completion Efficiency: Improved task tracking and timely execution by 65%.

• Streamlined Collaboration: Teams experienced better coordination with real-time updates and notifications.

• Insightful Analytics: Enhanced decision-making with detailed task performance reports.

Website Support & Maintenance Benefits

• Optimized Performance: Consistently fast load times and seamless user experiences.

• Enhanced Security: Regular updates and proactive monitoring reduced vulnerabilities.

• Minimal Downtime: Prompt issue resolution ensured uninterrupted website functionality.